Brand Identity

Garden Lounge

Garden Lounge

Project Overview

The Garden Lounge identity begins with a wordmark shaped by organic plant forms, echoing Kew Gardens’ botanical architecture. Set within Cunard Queen Elizabeth’s conservatory-inspired lounge, this visual language extends into a bespoke menu collection illustrated with Mediterranean botanicals and the Queen of the Night cactus. Together, the morning wellness blends and evening cocktails reflect the space’s seamless transition from day to night.

Morning Blends menu detail

Morning Blends

The Morning Blends menu carries the identity into daylight, using bespoke citrus illustrations - lemons, oranges, strawberries - to evoke freshness and vitality. These elements reflect the Garden Lounge’s airy, sunlit atmosphere, complementing a wellness-focused selection designed to energise guests throughout the day.

Night Cocktails menu detail

Night Cocktails

The Night Cocktails menu shifts into a nocturnal palette. Deep indigo tones frame the illustrated Queen of the Night flower - symbolising elegance and mystery - surrounded by gin botanicals and vine leaves. This design mirrors the lounge’s transition from sunset to starlight, enhancing its evening ambience beneath the glass roof.

Garden Lounge identity detail